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Product Playbook
HOW TO FLEX IT
This is your go-to guide for making sure every product and tool you use hits right. Get ready to level up your hair game and keep those curls on point.
THIRST TRAP Curl Defining Hydrating Shampoo
Quench your curls’ thirst based on your hair characteristics based on your hair characteristics. Cleanse, hydrate, and define those curls to perfection.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Moisturizing Cleanse
Frequency of Use: 1-2 times per week
How To Use: Use a small amount with warm water to open cuticles. Massage into scalp and rinse thoroughly.
HIGH POROSITYÂ
Best Use: Hydrating Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, focusing on ends to prevent dryness. Massage gently and rinse thoroughly. Follow with a deep conditioner.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Gentle Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount, focusing on the scalp. Massage gently and rinse thoroughly.
HIGH DENSITYÂ
Best Use: Deep Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously to wet hair, ensuring even coverage. Massage into the scalp and through to the ends, then rinse thoroughly.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Cleanse
Frequency of Use: 1-2 times per week
How To Use: Use a small amount, focusing on the scalp. Massage gently, then rinse thoroughly. Avoid over-application.
COARSE HAIR
Best Use: Moisturizing Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously to thoroughly wet hair, massaging into scalp and through to the ends. Rinse thoroughly.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Definition Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to wet hair. Massage into scalp and scrunch curls during rinsing for enhanced definition.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Hydrating, Frizz-Control Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, focusing on the scalp and roots. Massage thoroughly and rinse while detangling with fingers.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Cleanse
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount, focusing on the scalp. Massage gently and rinse thoroughly.
LONG HAIR
Best Use: Deep Hydration Cleanse
Frequency of Use: 2-3 times per week
How To Use: Apply generously, section hair for even coverage, massage into scalp and down to the ends, then rinse thoroughly.
DOIN' THE MOST Curl Defining 5-In-1 Conditioner
Simplify your haircare routine based on your hair characteristics. Get ready to lock in moisture, shine, and curl definition with every use!
HAIR POROSITY
LOW POROSITYÂ
Best Use: Detangler, Co-Wash
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair. Use warm water to help with absorption, detangle, then rinse or leave in.
HIGH POROSITYÂ
Best Use: Pre-Poo, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to dry hair as a pre-poo or damp hair as a deep conditioner. Focus on ends and leave on for 15-30 minutes, then rinse thoroughly.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Leave-In Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, focusing on the ends. Distribute evenly and style as usual.
HIGH DENSITYÂ
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning hair for even coverage. Leave on for 15-30 minutes, then rinse thoroughly.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, avoiding the roots to prevent weigh-down. Style as usual.
COARSE HAIR
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, ensuring full coverage. Leave on for 15-30 minutes, then rinse thoroughly.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Co-Wash, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to damp hair for co-washing, or use as a leave-in for extra hydration and curl definition.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Deep Conditioner, Detangler
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair for deep conditioning, or use as a detangler. Leave on for 15-30 minutes, then rinse or leave in.
HAIR LENGTH
SHORT HAIR
Best Use: Detangler, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, focusing on the ends for detangling or leave-in conditioning. Style as usual.
LONG HAIRÂ
Best Use: Pre-Poo, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to dry hair as a pre-poo or to damp hair as a deep conditioner. Section for even coverage, then rinse thoroughly.
MATCH MY FLY Curl Detoxifying Deep Conditioning Hair Mask
Elevate your curl game based on your hair characteristics. Detox, hydrate, and define for flawless, fly curls every time.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Co-Wash, Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, use warm water to open cuticles, leave on for 15-30 minutes, then rinse thoroughly.
HIGH POROSITYÂ
Best Use: Leave-In, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, focusing on the ends, leave on for 15-30 minutes or use as a leave-in for ongoing moisture.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, leave on for 15-30 minutes, then rinse thoroughly.
HIGH DENSITYÂ
Best Use: Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning hair for even coverage, leave on for 15-30 minutes, then rinse thoroughly.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Deep Conditioner
Frequency of Use: 1-2 times per week
How To Use: Use a small amount to avoid build-up, apply to damp hair, leave on for 15-30 minutes, then rinse thoroughly.
COARSE HAIR
Best Use: Intense Hydration, Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, leave on for 15-30 minutes, then rinse thoroughly.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Deep Conditioner, Leave-In
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to damp hair, scrunch for definition, leave on for 15-30 minutes, then rinse or leave in.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Detoxifying Deep Conditioner
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, section and distribute evenly, leave on for 15-30 minutes, then rinse thoroughly.
HAIR LENGTH
SHORT HAIR
Best Use: Deep Conditioner, Lightweight Hydration
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp or dry hair, leave on for 15-30 minutes, then rinse thoroughly.
LONG HAIRÂ
Best Use: Deep Conditioner, Detoxifying Treatment
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, section for even coverage, leave on for 15-30 minutes, then rinse thoroughly.
LOCK IT IN Curl Nourishing Hair Oil
Keep your curls locked in and looking flawless based on your hair characteristics. Seal in that moisture, add shine, and keep your curls on point.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Pre-Poo Treatment
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to dry hair before shampooing. Let sit for 10-15 minutes, then proceed with your wash routine.
HIGH POROSITYÂ
Best Use: Moisture Lock, Leave-In
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair after applying your leave-in conditioner or cream to lock in moisture. Focus on mid-lengths to ends.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Lightweight Finishing Oil
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to the ends of your hair after styling to add shine and control frizz.
HIGH DENSITYÂ
Best Use: Sealant, Moisture Lock
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair after leave-in conditioner to seal in moisture. Focus on the ends and sections of hair for even distribution.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to the ends of damp or dry hair, avoiding the roots to prevent weigh-down.
COARSE HAIR
Best Use: Deep Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair, focusing on mid-lengths to ends. Use after styling or as a nightly treatment.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Frizz Control, Shine Enhancer
Frequency of Use: 1-2 times per week
How To Use: Apply a moderate amount to dry hair to control frizz and add shine. Scrunch into curls for added definition.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Sealant, Scalp Treatment
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp or dry hair to seal in moisture. Also, use on the scalp for hydration and stimulation.
HAIR LENGTH
SHORT HAIR
Best Use: Shine Enhancer, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to dry hair after styling to add shine and smooth any frizz.
LONG HAIRÂ
Best Use: Ends Treatment, Moisture Lock
Frequency of Use: 2-3 times per week
How To Use: Apply generously to the ends of damp or dry hair to prevent split ends and lock in moisture.
POWER TO THE CURL Curl Primer Conditioning Spray
Unleash the power of your curls based on your hair characteristics. Get ready to rock those curls with confidence and style.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Pre-Styling Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, using warm water to help absorption. Follow with a light cream or gel.
HIGH POROSITYÂ
Best Use: Leave-In Conditioner
Frequency of Use: 2-3 times per week
How To Use: Spray generously on damp hair after washing to lock in moisture. Follow with an oil or cream to seal.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Lightweight Detangler
Frequency of Use: 1-2 times per week
How To Use: Spray a small amount onto damp hair, focusing on mid-lengths to ends. Use a wide-tooth comb to detangle gently.
HIGH DENSITYÂ
Best Use: Curl Primer, Moisture Boost
Frequency of Use: 2-3 times per week
How To Use: Spray generously on damp hair, section by section, to ensure even coverage. Use before applying styling products.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Moisturizer
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair to avoid weigh-down. Focus on ends and mid-lengths for hydration and manageability.
COARSE HAIR
Best Use: Hydrating Curl Primer
Frequency of Use: 2-3 times per week
How To Use: Spray generously onto damp hair, ensuring full coverage. Use as the first step in your styling routine to add moisture and improve manageability.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Enhancer
Frequency of Use: 1-2 times per week
How To Use: Spray onto damp hair, scrunch to define curls, and follow with a mousse or gel for added hold.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Moisturizing Primer
Frequency of Use: 2-3 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use as a base layer before applying heavier creams or oils.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Refresh
Frequency of Use: 1-2 times per week
How To Use: Lightly mist onto dry or damp hair to refresh curls and add moisture. Follow with light styling products if needed.
LONG HAIRÂ
Best Use: Detangler, Curl Primer
Frequency of Use: 2-3 times per week
How To Use: Spray generously from roots to ends on damp hair. Use as a detangler and primer before styling.
NO WEIGH, BAE Curl Defining Mousse
Elevate your curl game based on your hair characteristics. Lightweight, defined, and full of bounce – your curls will be living their best life.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Lightweight Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch to enhance curl pattern.
HIGH POROSITYÂ
Best Use: Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with an oil or cream to seal in moisture.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Volumizing Mousse
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots to add volume. Scrunch upwards to define curls.
HIGH DENSITYÂ
Best Use: Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Scrunch or twist to define curls.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Styling
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots for volume. Scrunch gently to avoid weighing down hair.
COARSE HAIR
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Use as the final step in your styling routine for defined curls.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for added volume.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use to define and lock in moisture before styling with heavier products.
HAIR LENGTH
TYPE 3 (CURLY HAIR)
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch to define curls, and air dry for a quick, easy style.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch and twist for curl definition and frizz control.
A WHOLE SNACK Curl Defining Custard Gel
Get your curls on lock based on your hair characteristics. Your curls will be serving looks all day, every day.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Curl Enhancer, Lightweight Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired.
HIGH POROSITYÂ
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with a light oil to lock in moisture and enhance shine.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Lightweight Curl Definer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or twist to define curls without weighing down.
HIGH DENSITYÂ
Best Use: Curl Definition, Strong Hold
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch gently to define curls without adding weight. Air dry or diffuse for volume.
COARSE HAIR
Best Use: Frizz Control, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch, twist, or braid to define curls and control frizz.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Enhancer, Strong Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, defined curls.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined curls.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
LONG HAIRÂ
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls. Air dry or diffuse for added volume and hold.
IDENTITY SHIFT Curl Defining Flaxseed Gel Cream
Get your curls on lock based on your hair characteristics. Your curls will be serving looks all day, every day.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Curl Enhancer, Lightweight Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair. Use warm water to help absorption. Scrunch to enhance curl pattern and moisture retention.
HIGH POROSITYÂ
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Layer with an oil or cream to lock in moisture.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Lightweight Curl Definer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots and mid-lengths for volume and definition. Scrunch or style as desired.
HIGH DENSITYÂ
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Scrunch or twist for defined, moisturized curls.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on roots to avoid weighing down. Scrunch gently to define curls.
COARSE HAIR
Best Use: Moisture Retention, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch or style to define and control frizz.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for added volume and bounce.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use to define and lock in moisture, followed by a cream or butter for additional hold.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, scrunch to define curls, and air dry or style as desired.
LONG HAIRÂ
Best Use: Curl Definition, Frizz Control
Frequency of Use: 2-3 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for curl definition and frizz control.
FRESH TO DEF Curl Defining Crème Soufflé
Keep your curls fresh to def based on your hair characteristics. Achieve those flawless, defined curls and waves with ease.
HAIR POROSITY
LOW POROSITYÂ
Best Use: Curl Enhancer, Lightweight Moisturizer
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired.
HIGH POROSITYÂ
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Layer with an oil to lock in moisture and enhance shine.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Lightweight Curl Enhancer
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or twist to define curls without weighing down.
HIGH DENSITYÂ
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch gently to define curls without adding weight. Air dry or diffuse for volume.
COARSE HAIR
Best Use: Frizz Control, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch, twist, or braid to define curls and control frizz.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Enhancer, Moisture Retention
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, defined curls.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Moisture Boost
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined curls.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
LONG HAIRÂ
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls. Air dry or diffuse for added volume and hold.
HIGH-KEY JELLY Curl Defining Strong Hold Gel
Keep your curls locked, loaded, and looking fly based your hair characteristics. Strong hold, zero flakes, and all the shine you need!
HAIR POROSITY
LOW POROSITYÂ
Best Use: Curl Definition, Lightweight Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, using warm water to help absorption. Scrunch or style as desired for defined curls with strong hold.
HIGH POROSITYÂ
Best Use: Moisture Retention, Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, focusing on mid-lengths to ends. Follow with an oil or cream to lock in moisture and enhance shine.
HAIR DENSITY
LOW DENSITYÂ
Best Use: Curl Definition, Volume Boost
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, focusing on mid-lengths to ends. Scrunch or rake through hair to define curls without weighing them down.
HIGH DENSITYÂ
Best Use: Strong Hold, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, section by section, ensuring even coverage. Use for twist-outs, braid-outs, or wash-and-go styles with long-lasting hold.
STRAND WIDTH
FINE HAIR
Best Use: Lightweight Curl Definition
Frequency of Use: 2-3 times per week
How To Use: Apply a small amount to damp hair, scrunch gently to define curls without adding weight. Air dry or diffuse for volume and hold.
COARSE HAIR
Best Use: Strong Hold, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, ensuring full coverage. Scrunch, twist, or braid to define curls and control frizz with long-lasting hold.
CURL PATTERN
TYPE 3 (CURLY HAIR)
Best Use: Curl Definition, Strong Hold
Frequency of Use: 2-3 times per week
How To Use: Apply a moderate amount to damp hair, scrunch to define curls, and air dry or diffuse for bouncy, long-lasting curls.
TYPE 4 (COILY/KINKY HAIR)Â
Best Use: Curl Definition, Moisture Retention
Frequency of Use: 1-2 times per week
How To Use: Apply generously to damp hair, sectioning for even coverage. Use for twist-outs, braid-outs, or as a wash-and-go for defined, long-lasting curls.
HAIR LENGTH
SHORT HAIR
Best Use: Quick Curl Definition
Frequency of Use: 1-2 times per week
How To Use: Apply a small amount to damp hair, scrunch or style for quick, defined curls. Air dry or use a hooded dryer for best results.
LONG HAIRÂ
Best Use: Curl Definition, Frizz Control
Frequency of Use: 1-2 times per week
How To Use: Apply generously from roots to ends on damp hair. Scrunch, twist, or braid for defined, frizz-free curls with strong hold. Air dry or diffuse for added volume and hold.
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